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The AST Dew Tour debuted in June 2005, as the first ever Action Sports Tour. The Dew Tour is made up of five major
events that take place over the course of five months, June thru October, and features skateboarding (park and vert),
BMX (park, vert and dirt) and freestyle motocross. |
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At the final stop of this year's AST Dew Tour, an award will be given to the "PlayStation® Player of the Year," to recognize the pro athlete that best represents themselves within and
outside the action sports community. On behalf of the winner, PlayStation will donate
$5,000 to the Athlete Recovery Fund, a non-profit that provides professional action sports
athletes with financial support after severe injuries. |
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Nike 6.0 is a multi-action sports brand supporting the next generation. Our mission is simple: Instigate, inspire and elevate the next generation. The barriers that once existed between action sports have been reduced by those who skate, surf, and ride with equal and inclusive passion. 6.0 is dedicated to this new crop of athletes through our multi-sport team, innovative product, and events. From the streets to the surf, from the dirt to the park, Nike 6.0 symbolizes the creativity and progression inherent in the DNA of action sports. |
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Fuse is a leading youth marketing agency that connects brands with youth through sports, music, fashion and other
relevant youth cultural interests. |
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